A radical and transformative thought goes nowhere without the willingness to challenge convention.

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.

People are experience-rich and theory-poor. I help people organize / make sense of their experiences.

Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.

Arousal leaves us mind-blind.

The injunction to be nice is used to deflect criticism and stifle the legitimate anger of dissent.