Clear writing is universal. People talk about writing down to an audience or writing up to an audience; I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm Gladwellour unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert at using our behavior and our training to interpret - and decode - what lies behind our snap judgment and first impressions.
Malcolm GladwellThose three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.
Malcolm Gladwell