The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.

You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.

There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.

A radical and transformative thought goes nowhere without the willingness to challenge convention.

The biggest mistake we make is trying to square the way we feel about something today with the way we felt about it yesterday. You shouldn’t even bother doing it. You should just figure out the way you feel today and if it happens to comply with what you thought before, fine. If it contradicts it, whatever. Life goes on.

Those three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.