When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.
Malcolm GladwellThe trick to finding ideas is to convince yourself that everyone and everything has a story.
Malcolm GladwellThere are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
Malcolm GladwellA book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
Malcolm GladwellIn order to get one of the greatest inventions of the modern age, in other words, we thought we needed the solitary genius. But if Alexander Graham Bell had fallen into the Grand River and drowned that day back in Brantford, the world would still have had the telephone, the only difference being that the telephone company would have been nicknamed Ma Gray, not Ma Bell.
Malcolm Gladwell