The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm GladwellTo build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
Malcolm GladwellThe 10,000-hours rule says that if you look at any kind of cognitively complex field, from playing chess to being a neurosurgeon, we see this incredibly consistent pattern that you cannot be good at that unless you practice for 10,000 hours, which is roughly ten years, if you think about four hours a day.
Malcolm GladwellThe world is not a meritocracy, as much as we may like to pretend that it is. And we have a long way to go before we really reward people based on their own merit.
Malcolm GladwellLiving a long life, the conventional wisdom at the time said, depended to a great extent on who we were-that is, our genes. It depended on the decisions we made-on what we chose to eat, and how much we chose to exercise, and how effectively we were treated by the medical system. No one was used to thinking about health in terms of community.
Malcolm Gladwell