The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

You can't concentrate on doing anything if you are thinking, “What's gonna happen if it doesn't go right?

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

Ideas and products and messages and behaviors spread just like viruses do.

A radical and transformative thought goes nowhere without the willingness to challenge convention.

if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

Instead of thinking about talent as something that you acquire, talent should be thought of as something that you develop.