Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Marc BenioffPresentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.
Marc BenioffWhen I look out from my own business career, I tried to learn from some of the best people, regardless of the industry.
Marc BenioffStaying relevant is key. When you're telling your story, you better have a modern story to tell. If I was still saying the same story I was saying 10 years ago, it would not be that interesting.
Marc BenioffI know Donald Trump quite well. We've never shared values, he and I. But I respected his ability to turn it around. So I respect somebody who can turn things around and be successful. I think the president's communication style is the most difficult thing because he actually does care, people who know him know he cares. But his style of communication, his combative approach, the elements of ego that are obviously there in all of us but seem to be more easy to see in the president sometimes than other people, get in the way of his capacity to lead, unfortunately.
Marc Benioff