We believe in the art of war. We are trying to get our competition to attack us with angry, virulent energy, so we can transform that into larger market share.
Marc BenioffAlthough I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.
Marc BenioffYou don't want to be the only car company. When you're the only car company and there's no competition, customers may not know what a car is, the roads may not be developed for cars, there may not be gas stations everywhere.
Marc BenioffOnce you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
Marc Benioff