The CMO is expected to spend more on technology than the CIO by 2017.

Some people would argue the other side: that the business of business is business, and companies should only be focused on profits. But in today's world, I don't think corporations can only be focused on profits, because they are inextricably linked with the communities that they serve. I do not believe you can be a leader in your industry without being a leader in your community. It's a fundamental shift in how you think about business.

One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.

In business, we say that people overestimate what you can do in a year and underestimate what you can do in a decade. This is true in philanthropy as well.

90% of the world's data was created in the last two years

The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.