Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
Marc BenioffWe believe in the art of war. We are trying to get our competition to attack us with angry, virulent energy, so we can transform that into larger market share.
Marc BenioffI also think that employees these days expect less of a separation of work and personal life. That doesn't mean that work tasks should encroach upon our personal time, but it does mean that employees today expect more from the companies for whom they work. Why shouldn't your workplace reflect your values? Why is "giving back" not a part of our jobs? The answer for us is to integrate philanthropy with work.
Marc BenioffI just cannot understand why we can't have better schools. That private schools are the only option for the kind of high-net-worth crowd, I think, is ridiculous. It should be a major initiative. It should be something we're all working on. We have to get our head out of the clouds.
Marc Benioff