I’ve seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is bigger than making a profit. We try to follow that at salesforce.com, where we give 1% of our equity, 1% of our profits, and 1% of our employees’ time to the community. By integrating philanthropy into our business model our employees feel that they do much more than just work at our company. By sharing a common and important mission, we are united and focused, and have found a secret weapon that ensures we always win.

Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.

Nothing is going to make you happier in your life than giving

You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.

One person at a time, one company at a time.

The CMO is expected to spend more on technology than the CIO by 2017.

This is what our customers are asking for to take them to the next level and free them from the bondage of mainframe and client-server software.