I'd like to be invisible. To be anonymous and see things for what they really are. The truth may be painful but it's probably useful!

I still appreciate individuality. Style is much more interesting than fashion, really.

Cigarettes and chocolate milk shakes are two amazing things.

Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.

I don't think there is just one Louis Vuitton woman. That is why, for the fall/winter 2011 show, I loved the idea of lots of different characters - a wife, a mistress, a girlfriend - stepping out of the row of hotel elevators.

When you design a dress you ask yourself, would woman like it or no. It's much more of a creative process, not a research or trying to make somethings that sells or appeals. I hope that it will appeal to somebody, but it isn't what drives me.

Design is a series of creative choices - it's a collaborative effort, an evolutionary process. You choose your fabrics depending upon what you want to say, then you work with mills to get those fabrics. Through the process, you realize what you want it to be.