Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.
Marc OstrofskyTraditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
Marc OstrofskyRelevance is a search engine's holy grail. People want results that are closely connected to their queries.
Marc OstrofskyThe number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Marc Ostrofsky