Relevance is a search engine's holy grail. People want results that are closely connected to their queries.
Marc OstrofskyDirect navigation traffic is by far the most highly targeted form of web traffic available.
Marc OstrofskyI ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.
Marc Ostrofsky