In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Marc OstrofskyThe Internet produces new business models and also reinvents traditional business models.
Marc OstrofskyWhenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Marc OstrofskyTraditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
Marc Ostrofsky