We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film].
Marc WebbSomething you can do in a comic that you can't do in a film is that you can have thought bubbles.
Marc WebbI think one of the things about Peter Parker that is so great, and what has made him and Spider-Man last so long is he is a kid that we all feel connected to, he's not an alien, he's not a millionaire, he's just this kid that has trouble asking girls out.
Marc WebbI think that if you make something that's relatable then people will attach themselves to it. You can express it in a lot of different ways but I feel like as long as you are consistent and fair with the audience they'll engage irrespective of how they self-identify. I think it just gets too complicated to track all those differences between demographics.
Marc Webb