Romance: That's one of the things that makes Spider-Man really unique, in terms of the comic books. There is a tender, romantic quality to it. And certainly, that's something that's always fascinated me about the cinema: good romance.

I just like that dynamic in relationships in movies where they're kind of lovers as rivals, you know?

Geeks are running the world, anyone who's seen The Social Network knows the dynamic has shifted, but what I think is iconic and timeless about Peter Parker is that he's an outsider, on the outside looking in, and that was something I thought was very important to protect.

Working with the actors, working with production designers, working with the creative people who surround the process is really fun, it's really inspiring and I take great pleasure in working with them. That's what's most fun about directing.

Romance: That's one of the things that makes Spider-Man really unique, in terms of the comic books. There is a tender, romantic quality to it. And certainly, that's something that's always fascinated me about the cinema: good romance.

One of my life philosophies is that you have a choice to make when you're doing something creative. You can be cheesy... or you can be lame.

We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film].