I think that if you make something that's relatable then people will attach themselves to it. You can express it in a lot of different ways but I feel like as long as you are consistent and fair with the audience they'll engage irrespective of how they self-identify. I think it just gets too complicated to track all those differences between demographics.

Romance: That's one of the things that makes Spider-Man really unique, in terms of the comic books. There is a tender, romantic quality to it. And certainly, that's something that's always fascinated me about the cinema: good romance.

There's a punk rock quality to Peter Parker, that I identified with when I read the comics [Spider-Man], and that I really liked. He has this chip on his shoulder.

I just like that dynamic in relationships in movies where they're kind of lovers as rivals, you know?

Audiences can tell when you're being fake and they will eat you alive. But if you're doing something authentic they will connect to it and that can lead to commercial success.

There's a bigger universe at hand.

Something you can do in a comic that you can't do in a film is that you can have thought bubbles.