People will pay for something they like because they want to ensure its future.

Microsoft loves losing money with online services, so this should stay free forever... unless they get a new CEO who isn't crazy about pouring billions into a hole.

Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.

I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.

Google won't break into your home. You'll invite them in.

Charge for something and make more than you spend.

With Instapaper, I can take a few months off. I can't stop publishing 'The Magazine' for two months and work on something else.