With Betaworks' drive and resources now behind it, I'm confident that Instapaper has a very bright future. I'm looking forward to seeing what they can do.
Marco ArmentWith Instapaper, I can take a few months off. I can't stop publishing 'The Magazine' for two months and work on something else.
Marco ArmentIf you sit on, sleep on, stare at, or touch something for more than an hour a day, spend whatever it takes to get the best.
Marco ArmentI don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?
Marco ArmentI started out from a pretty modest background, so I always had a pretty good sense of money. I always had to work for my money, save my own money, I always bought my own stuff with my money... trying not to waste money unnecessarily.
Marco ArmentInstapaper does support paywall sites. I have a list of them, that when someone saves something it sends a copy of the page as they are viewing it only to them. If you subscribe to a paid site, you can save the content. I'm not really touching the money.
Marco ArmentInstapaper wouldn't be of as much value if it weren't for these mobile and e-reader devices. They give you a separate physical context for reading.
Marco ArmentAttention to detail can't be (and never is) added later. It's an entire development philosophy, methodology, and culture.
Marco ArmentWith a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.
Marco ArmentEmphasizing and rewarding length over quality results in worse writing and more reader abandonment.
Marco ArmentI've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.
Marco ArmentMicrosoft loves losing money with online services, so this should stay free forever... unless they get a new CEO who isn't crazy about pouring billions into a hole.
Marco ArmentPeople want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
Marco ArmentProgrammers work in bursts of productivity. Then, they let the brain rest and get back into it. A lot about the office world is not a great fit for me.
Marco ArmentAs long as I manage investments properly and don't spend recklessly, Tumblr has given my family a strong safety net and given me the freedom to work on whatever I want. And that's exactly what I plan to do.
Marco ArmentWriting your own blog platform is like roasting your own coffee: it's impractical and you probably shouldn't do it, but for people who really, truly care about it, it's worthwhile to them for their own personal priorities that sound crazy to everyone else. Well, I write my own blog platform and I roast my own coffee.
Marco ArmentKeep building and supporting new tools, technologies, and platforms to empower independence, interoperability, and web property ownership.
Marco ArmentOne reason I love the Kindle, more so than the iPad, is that on the Kindle you can't do anything else but read. It's the best, because it does the least. It doesn't even show a clock.
Marco Arment