Magicians are typically introverted; they don't tend to work with others, but I work with software programmers, composers, designers, so it's a very diverse group and the result is always more interesting than something I could have done by myself.

One of the key qualities of all stories is that they are made to be shared.

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.

About three years ago, I started an exercise in openness and inclusiveness to create new digital tools for magic - tools that could eventually be shared with other artists to start them off further on in the process and to get them into the poetry faster.

The tricks of magic follow the archetypes of narrative fiction — there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

We willingly enter fictional worlds where we cheer our heroes and cry for friends we never had.

Magicians will always tell you the trick is the most important thing, but Im more interested in telling a story.