The tricks of magic follow the archetypes of narrative fiction — there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

The Chinese general Sun Tzu said that all war was based on deception. Oscar Wilde said the same thing of romance.

We willingly enter fictional worlds where we cheer our heroes and cry for friends we never had.

The tricks of magic follow the archetypes of narrative fiction — there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

Magicians are typically introverted; they don't tend to work with others, but I work with software programmers, composers, designers, so it's a very diverse group and the result is always more interesting than something I could have done by myself.

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.

One of the key qualities of all stories is that they are made to be shared.