The tricks of magic follow the archetypes of narrative fiction — there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

The Chinese general Sun Tzu said that all war was based on deception. Oscar Wilde said the same thing of romance.

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.

Magic [makes] possible today what science will make a reality tomorrow.

One of the key qualities of all stories is that they are made to be shared.

About three years ago, I started an exercise in openness and inclusiveness to create new digital tools for magic - tools that could eventually be shared with other artists to start them off further on in the process and to get them into the poetry faster.

Magicians are typically introverted; they don't tend to work with others, but I work with software programmers, composers, designers, so it's a very diverse group and the result is always more interesting than something I could have done by myself.