Magicians will always tell you the trick is the most important thing, but Im more interested in telling a story.

Everything I did, I did for mankind.

Magicians will always tell you the trick is the most important thing, but Im more interested in telling a story.

We willingly enter fictional worlds where we cheer our heroes and cry for friends we never had.

The Chinese general Sun Tzu said that all war was based on deception. Oscar Wilde said the same thing of romance.

The tricks of magic follow the archetypes of narrative fiction — there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.