About three years ago, I started an exercise in openness and inclusiveness to create new digital tools for magic - tools that could eventually be shared with other artists to start them off further on in the process and to get them into the poetry faster.

The Chinese general Sun Tzu said that all war was based on deception. Oscar Wilde said the same thing of romance.

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.

Everything I did, I did for mankind.

Magicians will always tell you the trick is the most important thing, but Im more interested in telling a story.

We willingly enter fictional worlds where we cheer our heroes and cry for friends we never had.

Magicians are typically introverted; they don't tend to work with others, but I work with software programmers, composers, designers, so it's a very diverse group and the result is always more interesting than something I could have done by myself.