Knowledge creates the demand. The more people know about it, the more people will be interested and demand for things to be produced in a careful, conscious way.

It became very important for me to stand up and design with a conscience for environment, you know? Just because you like clothes doesn't mean that you have to throw your principles out the window.

For us, every day is Earth Day. It's like with Women's Day recently, I said, "Every day is women's day - we're women!" It's something that we sort of take for granted.

People aren't buying blindly anymore, they want transparency. They want to know informed about where their clothes were made. I think that's why we have a loyal clientele.

If you feel good about your clothes, you get excited. And I want women to feel good when they're wearing my clothes - not just because they're beautiful, but because the process and every step involved in making them is incredibly thoughtful. You can be proud wearing them.

It would be great if everybody got a conscience. If we started to take more responsibility for the pollution in the world caused by the fashion industry, and to produce less, but better-thought-out goods. Then it becomes worth saving up to buy something beautifully-designed because you can and will keep it, rather than buying a bunch of disposable fashion items you'll probably wear once before throwing away and adding to the waste stockpile. I do think people used to buy clothing with a more thoughtful approach.

I've always been very aware of environment. When I was a kid I wanted to be a marine biologist until I realized I hated being underwater. I think a lot of that came from traveling and seeing the levels of waste produced by so many factories around the world.