That's the Holy Grail right now for the whole media industry, and so that's where most of our efforts are going to: How do we get people to pay for this, and to continue to pay for it as there's more and more competition for their attention?

Organic is something we can all partake of and benefit from. When we demand organic, we are demanding poison-free food. We are demanding clean air. We are demanding pure, fresh water. We are demanding soil that is free to do its job and seeds that are free of toxins. We are demanding that our children be protected from harm. We all need to bite the bullet and do what needs to be done—buy organic whenever we can, insist on organic, fight for organic and work to make it the norm. We must make organic the conventional choice and not the exception available only to the rich and educated.

I would love to see us all succeed together, but we will do what we have to do to succeed and survive in that sustainable way that benefits everyone.

The biggest challenge I think every publisher is facing is how do we get readers to pay for content? So we're constantly testing, trying new things.

We must make organic the conventional choice and not the exception available only to the rich and educated.

If you do just one thing—make one conscious choice—that can change the world, go organic. Buy organic food. Stop using chemicals and start supporting organic farmers. No other single choice you can make to improve the health of your family and the planet will have greater positive repercussions for our future.

My goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and into modernizing the way we sell to customers through e-commerce and things like that. And it requires different skill sets; it requires different ways of doing business.