That's the Holy Grail right now for the whole media industry, and so that's where most of our efforts are going to: How do we get people to pay for this, and to continue to pay for it as there's more and more competition for their attention?
Maria RodalePeople develop their health habits when they're kids, and that carries through their whole life.
Maria RodaleThe biggest challenge I think every publisher is facing is how do we get readers to pay for content? So we're constantly testing, trying new things.
Maria RodaleMy goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and into modernizing the way we sell to customers through e-commerce and things like that. And it requires different skill sets; it requires different ways of doing business.
Maria Rodale