It seemed to me to be a parable of the exchange of goods, rather Marxist in some ways, in the new world of global forces. What the forgers do is write the brand name to try and change it, and it works! Loads of people buy fake Prada handbags, or Chanel sunglasses; they've been changed. They have been truly, really changed.

The French Revolution printed money because they didn't have any, so they just printed it, and this was a revolutionary step which of course we are still reaping the huge consequences of today. It struck me that this was beginning to happen...there had been scandals where shares had been printed.

I have always argued that we can't live by or be made to exist outside of mythology, and that every group and nation has, possibly unacknowledged to themselves, some myths by which they live. It remains important to revisit them, understand them and possibly retell them - or at least own up to them - and then it becomes possible to move something. If it's obscure or invisible to you, you can't budge those understandings.

The other thing about the Nights is that it is quite racist. One parentheses is that I think this is one of the negative things that appeal to people, that The Arabian Nights could be used as a disguise for racism. It suited the West. You could smuggle racism into children's literature, you see. The African magician in the story of Aladdin, he's labeled explicitly as the "African Magician." He's not a character but a stereotype, and a lot of this got into nursery literature in this Oriental disguise.

I think that a true economics thinker or a Marxist thinker would make nonsense of my argument, although I have given massive seminars and no one has demolished it so far. I did think that this idea from an artisanal and trading perception of the auratic quality of goods when they are given character and inscription, made the stories of phantasmic wealth read more powerfully in the 18th and 19th centuries than the stories of Cinderella's wealth, because they are conjured out of nothing by these magic means.

Mythographer was suggested by the man who made my website, actually. I do write a lot about myth and I do feel it's a bit pompous to state it that way, but it does distinguish me from other writers. When it was first on the web, people began to use it in an ironical and satirical way. Now, however, people tend to use it straight.

I shop online because I don't like to try things on in front of an alien mirror.