I think the more prominent the actual product in its raw nature is to its final consumer, the more sympathy and likelihood they'll consume it they'll have. Some friends of mine are trying to do these rooftop farms in Brooklyn, and I love that idea. As long as they're using clean water and real soil and creating delicious things by the sun, then brilliant.
Mario BataliItaly itself has 21 different micro-regions. You go within each of those regions, there's even super-micro-regions; and the beauty is that when you go from place to place, although there's a common thread of pasta and joie de vivre - in the way that they approach their meals and the simplicity of cooking, celebrating more the product than the chef - there's still so much variety that as you go, it's always an exciting moment.
Mario BataliI obsess everyday about everything. Not only about what we do well but what we can do better... In the end, the only reason I am motivated to do what I do is for the hedonistic pleasures of the table.
Mario BataliAny simple but delicious dish that celebrates the season and locality is what I want to be known for.
Mario BataliYou sit down at Katz's and you eat the big bowl of pickles and you're eating the pastrami sandwich, and halfway through you say to yourself, I should really wrap this up and save it for tomorrow. But the sandwich is calling you: Remember the taste you just had. So fatty. It's what you want. It's what you are! I've never gotten home from Katz's with a doggie bag in my hand. A pastrami sandwich at Katz's is what's bad and good about food. It's the sacred and the profane.
Mario Batali