I had the right amount of detachment to go back and really appreciate what I had grown up with. There’s a particular style that is very Peru that you don’t see anywhere else; it’s got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

I usually try to make my images look like they just exist, like no effort was put into it.

I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .

In Los Angeles, individuality is very big, because people live in secluded bubbles. People don't walk around. They're very insular, and that allows for people to be whatever they want.

It's a choice - there are two different sorts of photographer: those obsessed with the technicalities and those obsessed by the subject.

I was amazed by this person who, even though she had everything, would go to feed the homeless and visit sick children and Aids victims. It was like a fairy tale. Who was she really? Why did she do this? She was trying to find love. I wanted the world to see her kindness, her humility: I think she realised that would be her way.