Your 'Pringle' contains 30% potato, that yoghurt has the same amount of sugar as ice cream, that whole grain cereal bar may be no better for you than a snickers.

I think people at least now, as opposed to ten-15-20 years ago, kind of get it, what is the bad food. I think, before, there was a time when they didn't even get it that processed food was hurting them. Now, I think they get that, but the big enemies to switching over to good food are convenience.

Our demand for meat, dairy and refined carbohydrates - the world consumes one billion cans or bottles of Coke a day - our demand for these things, not our need, our want - drives us to consume way more calories than are good for us.

If price spikes don't change eating habits, perhaps the combination of deforestation, pollution, climate change, starvation, heart disease and animal cruelty will gradually encourage the simple daily act of eating more plants and fewer animals.

The USDA is not our ally here. We have to take matters into our own hands, not only by advocating for a better diet for everyone - and that's the hard part - but by improving our own. And that happens to be quite easy. Less meat, less junk, more plants.

We need real farmers who grow real food, and the will to reform a broken food system. And for that, we need not only to celebrate farmers, but also to advocate for them.

Meatless Mondays is a dead-simple strategy. Anyone can do it, and it doesn’t require major sacrifice. Even if you eat a typical American diet replete with processed, junk and fast food the other six days of the week, going meatless on Mondays will still cut your carbon footprint, improve your health and reduce demand for factory-farm meat.