We are already eating less animal foods since a few years ago, but we are still eating 8-9 billion animals per year.

The USDA is not our ally here. We have to take matters into our own hands, not only by advocating for a better diet for everyone - and that's the hard part - but by improving our own. And that happens to be quite easy. Less meat, less junk, more plants.

We need to demonise soda, the way we've demonised cigarettes.

Your 'Pringle' contains 30% potato, that yoghurt has the same amount of sugar as ice cream, that whole grain cereal bar may be no better for you than a snickers.

Thanks to farm subsidies, the fine collaboration between agribusiness and Congress, soy, corn and cattle became king. And chicken soon joined them on the throne. It was during this period that the cycle of dietary and planetary destruction began, the thing we're only realizing just now.

If price spikes don't change eating habits, perhaps the combination of deforestation, pollution, climate change, starvation, heart disease and animal cruelty will gradually encourage the simple daily act of eating more plants and fewer animals.

1 billion people in the world are chronically hungry. 1 billion people are overweight.