We are already eating less animal foods since a few years ago, but we are still eating 8-9 billion animals per year.

I think people at least now, as opposed to ten-15-20 years ago, kind of get it, what is the bad food. I think, before, there was a time when they didn't even get it that processed food was hurting them. Now, I think they get that, but the big enemies to switching over to good food are convenience.

I'll never stop eating animals, I'm sure, but I do think that for the benefit of everyone, the time has come to stop raising them industrially and stop eating them thoughtlessly

I live full-time in the world of omnivores, and I've never wanted to leave. But the Standard American Diet (yes, it's SAD) got to me as it gets to almost everyone in this country.

Our demand for meat, dairy and refined carbohydrates - the world consumes one billion cans or bottles of Coke a day - our demand for these things, not our need, our want - drives us to consume way more calories than are good for us.

Your 'Pringle' contains 30% potato, that yoghurt has the same amount of sugar as ice cream, that whole grain cereal bar may be no better for you than a snickers.

The truly healthy alternative to that chip is not a fake chip; it’s a carrot.