I think people at least now, as opposed to ten-15-20 years ago, kind of get it, what is the bad food. I think, before, there was a time when they didn't even get it that processed food was hurting them. Now, I think they get that, but the big enemies to switching over to good food are convenience.
Mark BittmanYour 'Pringle' contains 30% potato, that yoghurt has the same amount of sugar as ice cream, that whole grain cereal bar may be no better for you than a snickers.
Mark BittmanLet me pose you a question. Can farm-raised salmon be organic when its feed has nothing to do with its natural diet, even if the feed itself is supposedly organic, and the fish themselves are packed tightly in pens, swimming in their own filth?
Mark Bittman