I've spent the better part of my career in politics and public policy working on and fighting for education reforms.
Mark McKinnonIt's just madness. First email. Then instant message. Then MySpace. Then Facebook. Then LinkedIn. Then Twitter. It's not enough anymore to 'Just do it.' Now we have to tell everyone we are doing it, when we are doing it, where we are doing it and why we are doing it.
Mark McKinnonEvery day I am being told to sign up for Tumblr, Yammer, Friendfeed, Plaxo, Last.fm, ping.fm or the hot social-media tool du jour that happened to get mentioned on Mashable.com. It is like a social-media arms race. Each one of these new tools is like a cool new night club. Hot today, gone tomorrow, replaced with something else.
Mark McKinnon