Mention the name George W. Bush in mixed company, and you're likely to spark a lot of debate and emotion - hot and cold, good and bad. Not a lot of neutral reaction. He was elected in the most controversial contest in American electoral history and governed during one of the most tumultuous decades.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

America as we know it will end unless we end Medicare as we know it.

Negativity drove me out of politics in the mid-Nineties.

I'm saying it loud: I'm a Republican who supports gay rights.

As history has repeatedly proven, one trade tariff begets another, then another - until you've got a full-blown trade war. No one ever wins, and consumers always get screwed.

It's much more powerful and compelling to create a positive vision than it is to tear somebody down.