I just love the fact that all my pals are basically looked after. You know, we have these amazing deals, these guys split 50 percent. We have ownership 50 percent, all the bonuses 50 percent, and everybody's going to be alright. So going forward into the future, every one of these Millarworld projects, as we call them, 50 percent partners on everything. So it's just a really happy environment to be working in.

If you don't demonstrate leadership character, your skills and your results will be discounted, if not dismissed.

The animated books pay the lowest rates at the Big Two and you can forget about royalties.

I think exactly the same qualities as men [women role model needs], exactly the same, which is kindness, courage and intelligence.

Matthew Vaughn phoned me up and he said, "Hey, listen, the movie has just done gangbusters. We've got to do the second one." And I was like, "Matthew, I have no second book. Dave and I haven't done it," and he's like, "You're kidding!" He said, "This movie's just made $420 million!" I was like, "...We've got nothing." So the amazing thing was, because we own the rights, we still get paid and everything, which is fantastic.

Cookbooks are almost a substitution for a lost sense of culture. People want some other life than the one they're living, so they buy a cookbook with pictures and imagine themselves as part of that life.

At the moment, I have it planned as a six or seven year experiment, but the books will only ever appear in bursts like this every couple of years and only with the best quality artists.