People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

What really motivates people at Facebook is building stuff that they're proud of.

Don't discount yourself, no matter what you're doing. Everyone has a unique perspective that they can bring to the world.

The biggest risk is not taking any risk.

If you're always under the pressure of real identity, I think that is somewhat of a burden.

At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.