People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Mark ZuckerbergWhen I was in college, I remember thinking to myself, this internet thing is awesome because you can look up anything you want, you can read news, you can download music, you can watch movies, you can find information on Google, you can get reference material on Wikipedia, except the thing that is most important to humans, which is other people, was not there.
Mark ZuckerbergI just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.
Mark Zuckerberg