So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk. Companies are set up so that people judge each other on failure. I am not going to get fired if we have a bad year. Or a bad five years. I donโt have to worry about making things look good if theyโre not. I can actually set up the company to create value.
Mark ZuckerbergAdvertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Mark ZuckerbergI think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.
Mark ZuckerbergA lot of the time the experts, the people who are supposed to be able to tell you what to do, will tell you that you can't do something even when you know you can. And a lot of the time it's your friends ... who tell you you can do it.
Mark Zuckerberg