There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook.
Mark ZuckerbergAdvertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Mark ZuckerbergWhen you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
Mark Zuckerberg