To do the right thing, at the right time, in the right way; to do some things better than they were ever done before; to eliminate errors; to know both sides of the question; to be courteous; to be an example; to work for the love of work; to anticipate requirements; to develop resources; to recognize no impediments; to master circumstances; to act from reason rather than rule; to be satisfied with nothing short of perfection.

If a blending of individualism and of cooperative participation is a prerequisite to a democratic solution of the problems of a society of free men, it must also be noted that an atmosphere of freedom is required if these problems are to be met constructively and as they arise.

Right or wrong, the customer is always right.

Give the lady what she wants!

Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.

Twelve Priceless Qualities of Success: 1. The value of time. 2. The success of perseverance. 3. The pleasure of working. 4. The dignity of simplicity. 5. The worth of character. 6. The power of kindness. 7. The influence of example. 8. The obligation of duty. 9. The wisdom of economy. 10. The virtue of patience. 11. The improvement of talent. 12. The joy of originating.

Goodwill is the only asset that competition cannot undersell or destroy.