Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.
Marshall McLuhanAny ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
Marshall McLuhanRadio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
Marshall McLuhan