We have to find the environments in which it will be possible to live with our new inventions.

We impose the form of the old on the content of the new.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.

Darkness is to space what silence is to sound, i.e., the interval.

In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.