Only a fraction of the history of literacy has been typographic.
Scribal culture and Gothic architecture were both concerned with light through, not light on.
Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
The price of eternal vigilance is indifference.
All words, in every language, are metaphors.
The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.