The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhanYouth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
Marshall McLuhanThere is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.
Marshall McLuhanPhysiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhanPersons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
Marshall McLuhan