During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

We impose the form of the old on the content of the new.

Human perception is literally incarnation.

Obsolescence never meant the end of anything, it's just the beginning.

The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

All advertising advertises advertising.

If it works, it's obsolete.