During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Our permanent address is tommorrow.

I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr

Everybody at the speed of light tends to become a nobody.

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

There is no more great men; there is only great committees.