You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?

Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.

Nothing is inevitable if we are willing to contemplate what is happening.

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

The age of automation is going to be the age of "do it yourself".

All media are extensions of some human faculty- psychic or physical.