You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?

Since with electricity we extend our central nervous system globally, instantly interrelating every human experience.

In large measure, writing is the spatialization of thought.

The school system is the homogenizing hopper into which we toss our integral tots for processing.

Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.

Our technology forces us to live mythically

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.