There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.
Marshall McLuhanToday, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhanWhen two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.
Marshall McLuhanThe past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhanProfessionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan