Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhanWhy is it so easy to acquire the solutions of past problems and so difficult to solve current ones
Marshall McLuhanWe have to find the environments in which it will be possible to live with our new inventions.
Marshall McLuhanProfessionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Marshall McLuhan