The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.
Marshall McLuhanAny expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Marshall McLuhanIn a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
Marshall McLuhan