The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.
Marshall McLuhanOne thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhanAll media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
Marshall McLuhanRadio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
Marshall McLuhan