I am resolutely opposed to all innovation, all change, but I am determined to understand whatโs happening. Because I donโt choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, youโre in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something Iโm resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Marshall McLuhanMy main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan