If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves.
Marshall McLuhanExcept for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.
Marshall McLuhanAs information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhanTypographic man can express but is helpless to read the configurations of print technology.
Marshall McLuhanThe family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan