Environments are not just containers, but are processes that change the content totally.

Anything that's popular is a rear-view image.

The winner is one who knows when to drop out in order to get in touch.

North Americans have a peculiar bias. They go outside to be alone and they go home to be social.

It is critical vision alone which can mitigate the unimpeded operation of the automatic.

A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.