People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

All media work us over completely.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

The content or time-clothing of any medium or culture is the preceding medium or culture.

On Spaceship Earth there are no passengers; everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.

When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.