You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?
Marshall McLuhanMedia are means of extending and enlarging our organic sense lives into our environment.
Marshall McLuhanBy phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan